Everyone needs a coach? Whatever your career or background we all perform better when we have a coach supporting and guiding us to better performance. All over the world in every walk of life the coaching culture is becoming more and more established. Wellness Coaches /Distributors Wanted! Join Pts, Fitness Instructors, Sports Coaches, pro-footballers( lower leagues) etc all signing up to take advantage of this amazing income opportunity and to change lives. We have millions of  clients worldwide managed by Wellness Coaches.

State of Fitness Industry?

• Fitness industry always trying to re-invent itself. From bodybuilding in 70s and 80s. To fitness boom 1980 to 2010 through aerobics, step, spinning. Now maybe will move into Wellness Age?
• Reluctance of health clubs to measure results. Scared what they may find!
• Reluctance to recognise that the main reason people go is weight loss
• Clients lose motivation and stop their fitness programme. Gyms lose their members.
• 65% of personal trainers leave their jobs after 3 months, long hours, job satisfaction is low
• Pts and Fitness Instructors income stays at 15k after 1, 3, 5, 7 years
• The average PT only lasts 18 months in the industry! And spent thousands on training...
• 80% of any successful business is about marketing but many working in fitness lack  expertise in this area
• How to get results for clients? Is an exercise programme on its own, sufficient to get a result.  Weight loss 80% nutrition 20% exercise. Fitness 50/50%, Body building 70% nutrition, 30% exercise. Exercise programme only = limited results. How to keep clients motivated? Tracking their progress?
• Fitness industry only growing at 2% per annum...

Some Interesting Facts

• The average person spends 120 minutes and week exercising = Calories out!
• The average person spends 280 minutes a week eating = Calories in!
• It's takes 3 minutes to eat a slice of pizza. . . It takes 20 minutes to burn it of.
• 80% of people who have a gym membership don't use it.
• Due to soil depletion some of our natural foods contain 75% less micronutrients than the did 50 years ago.
• Only 20% of adults and only 10% of children eat 5 portions of fruit and veg a day.
• Average Brit spends £110 a month on take always.
• 90% of diets fail because deprecation leads to tiredness, hunger, cravings and loss of will power.
• The single most effective tool in the battle of obesity is. . . EDUCATION!
• If only there was a time efficient, cost effective, way get a guaranteed nutrition rich diet so you could lose weight and feel great without feeling hungry or tired, without becoming a nutritionist or chef and having someone to guide, educate and support you along the way.
• The business that creates this will surely change the world?

Fit Club Concept

Many health clubs are struggling despite the fact there is an obesity epidemic, what are they not doing? Fit club is all about getting results:

1. Eat Clean, structured balanced nutrition, personalised to the individual i.e. recommended daily protein intake, resting and active metabolic rates etc Using the Herbalife Nutrition Programmes to transition from a poor diet to a healthy one. See refs to cellular nutrition below.
2. Exercise Program (Metabolic Workouts and Strength Training)
3. Regular Body Composition Testing-Track your progress to stay motivated, don't rely on the bathroom scales. See improvements in body fat%, muscle mass, visceral fat, metabolic age etc
4. Ongoing coaching, education and support
5. Set yourself a goal. For example, enter one of 3 categories in the Level 10 Body Transformation Challenge, with prizes. Or “5 weeks to Run a 5k”. A 5k is fun, sociable and achievable! Having this goal event, something to shoot for with an ending can help you stay motivated.
6. Duplicate this model so you can teach others your skills and increase your income that way so get true financial independence from working in the industry.  Don't be stuck at an income of 15k forever

Why 80%+ Growth?

1. The programmes work, we get results: The Science of Meal Replacement, Cellular Nutrition, Herbal Science and The Power of Protein.  We have 30% of the world market for meal replacements. See details below.
2. Offer a wellness solution as defined by The Fit Club Concept, not just one part of it, such as an exercise programme.  And personalised solutions with education and aftercare.
3. Simple solutions: skipping breakfast have a shake, min 15 g of protein per meal, strength training 3 times a week etc etc .
4. Body Composition Testing - Why isn't everyone doing this? All gyms and slimming clubs??
5. Huge demand for our products and services i.e. numbers overweight, diabetes epidemic and numbers playing sports.
6. Wellness Trends -  Plant based protein is hot! - Consumers focus on body shape not just counting calories, body fat not weight. They are aware that protein can assist in weight management and provide a feeling of fullness. And the benefits of plant protein are gaining momentum. A trend towards fitness based results.
7. Support of large and successful company operating in 80 countries. e.g. marketing support
8. Huge success with our 3 day trial a great tool for referral marketing.
9. Facebook as a business tool, using secret facebook groups, for example
10. Herbalife coaches get in the best shape of their lives and then inspire others.
11. Herbalife 24 Performance Nutrition  is attracting a younger more athletic distributor group.
12. Sponsorships - Lionel Messi, Ronaldo and so many more.

Results Based Fitness

Ask many health clubs what results they get for their clients and you may draw a blank! Are they scared of what they will find?! Some clubs test at the start but don't monitor progress ongoing (metabolic age, body fat% , visceral fat%, muscle mass etc) leaving it to the clients to rely on the bathroom scales at home. These scales typically don't reflect progress made as they don't tell you what is fat and what is muscle. Many gym goers lose motivation and stop going.

Shouldn't all clients be offered free body composition testing every week or bi-weekly, not only those that hire a Pt?

Once the objective is about getting results for clients,  then a wellness solution is key i.e. nutrition, exercise, regular body composition testing, education and challenges. Here is one example:

"Many people say that, as they age, they eat and exercise the same amount but still gain weight. One of the main causes of this is loss of muscle mass. Genetically, women have less muscle than men, and as a woman ages, the preservation of lean muscle becomes vital. By the time you've hit 30, muscular strength begins to head south". Tom Holland, Exercise Physiologist

To help preserve muscle mass step up your strength training and aim for at least 20 grams of protein at very meal. Focus on getting both plant protein and animal protein into your diet. And don't skip your protein shake after you exercise and think that you'll save calories! A protein shake after training accelerates lean muscle growth, which in turn revs your metabolism and burns more fat, and speeds up recovery.

And pass on your skills to others and earn a royalty income.

Problems with the Fitness Professional Business Model?

1.  FINANCIAL – The Average Fitness Professional wage is £15,000 per year and lots of outside factor’s often cap this.
2.  NO LADDER – Very Often Fitness Professional's wages will not rise from decade to decade. They sell time but time runs out.
3.  NO WORK LIFE BALANCE – the nature of the work is very erratic working hours - 6am starts / 9pm finishes to work 7-8 hours.
4.  THE INDUSTRY DOSNT APPRECIATE THEM – The fitness industry is always holding back the potential of the trainer/Instructor.
5.  JOB INSECRUITY – Time of year (XMAS), Holidays, Sickness (NO WORK)
6.  GLAMOUR TITLE – but still living month to month financially.
7.  BAD CLIENT RESULTS – Clients continue to fail as they set EXPENSIVE, NON-PRACTICAL, UN-BALANCED, UN-REALISTIC dietary plans.
8.  LIMITED TIME - Look after 30 clients and then what? Limited opportunity to teach other skills learnt and benefit from it financially(royalty)
9.  RUN DOWN - PTs who don't look forward to the last two sessions of the day! Some overweight some, not getting adequate nutrition based on the active lifestyle they lead.
10.  NO CLEAR VISION OF THE THEIR FUTURE. - Opportunities become fewer with age and frustration with the industry builds over time
11.  60% LEAVE THE INDUSRTY WITHIN 4 YEARS - so many wasted skills

Since the inception of the health and fitness industry, business analysts have often complained that health clubs are too reliant on only one revenue stream, membership sales. The same can be said for most PT businesses. In this case, PTs are over reliant on one to one training revenue.

The marketing guru, Jay Abrahams, talks about building a business upon several pillars. He uses the analogy of the Pantheon. He says the roof could not be kept on by just one pillar and it would even struggle with just two, so three is the minimum required to provide a solid foundation.

State of the Fitness Industry Presentation

The number one reason PTs leave the industry is because they cannot afford to stay. Many become PTs because of the desire to help people improve their health and well-being, but you must earn enough to give you a reasonable living.

What Are Your Challenges?

You enjoy what you do but cant gain financial independence from it? Work as a personal trainer, fitness instructor, physical trainer, martial arts instructors, yoga teacher, dance teacher, sports coach, therapist,  etc Work in a service industry you are paid by the hour = ceiling to your earnings as only so many hours available per week.? Or you could be self employed and don't have enough clients or they only use your services weekly or occasionally? No one is helping you to find clients and you have no marketing support. Or do the opportunities to work in the fitness sector become more limited as you get older? Or are you moving jobs constantly to find the right opportunity? Working as a personal trainer you've been asked countless times for advice about diet, prepared meal plans for your clients and they haven't followed them! Sometimes a more gradual change to an eating plan is required...

Over the last 12 months we have spent a lot of time talking with speaking with Personal Trainers. Working with trainers to Trainers to Personal Trainers we have identified that there are six key issues that PT's face in growing their business. 

The 6 Key Challenges

1.  Knowing the direction that you want to take your business. What you want to achieve from it, including how many hours you want to work and how much you want to earn.

2.  Developing a product that your customers want and are willing to pay for while ensuring that it delivers results quickly and effectively. More than just going to a training day.

3.  Engaging people and converting them to customers.

4.  Coaching customers to make the necessary behaviour changes required to ensure they achieve their goals. Long term clients

5.  Breaking free of the restrictions of time so that you are able to provide programmes to a greater number of customers while earning more per hour that you work

6. Building a business beyond yourselves without the hassles of employing other people or owning a PT studio or purchasing a franchise.

Or your thinking about training for one of the above roles but the training costs may run into thousands (to train as a personal trainer may cost you £2500+) and then at the end of the course, your income doesn't justify the costs. 

Work in nutrition in some mundane, repetitive job in industry or you are self employed and don't have enough clients or marketing support. Or lacking motivation working in the public sector?

How To Break Free Of Limited Time?

Fitness Professionals? There are tens of thousands of personal trainers in the US/Western Europe. And  incomes can be very low and job turnover high. Here an opportunity to enhance that business model. To focus on "measurable results" not only fitness services. Find that your income is based on your time and your time is limited = ceiling on your earnings? With our programmes you earn profits, wholesale profits and royalties. Partner with one of the world's leading brands and dramatically increase your income! Your clients will get better results which makes them happier with your service. You pick up new fitness clients from our promotion.  Introduce the programme to a sports club /health club, for example, they order direct from the company and you earn an ongoing royalty. And you provide them with ongoing aftercare support.

Why Herbalife Helps The Fitness Professional?

1. Helps them get full control over clients dietary habits so increases client results ( better retention).

2. Adds a second revenue stream - choose better working hours, better life situations through that financial security( produce better session)

3. Most versatile and health conscious range out there - focus = 1st health, 2nd Performance.

4. Enables them to build a business which is not about them, so they brake free of time to enjoy life.

5.Gives them a whole new outlook on an industry they love, they now join the health industry.

6. Can help them follow their fitness dreams and not shatter them ( 60% leave)

Testimonials:

Rugby Player and 4 PTs/Fitness Instructors from recent Mega Weekend at Windsor on the 20th/21st Oct. Crazy incomes, call us for details. Zander is at the far end! And Nick, second left who has spent 20 years training Pts and concluded there needs to be a change to the PT business model. Those from the fitness industry are contributing to our massive growth. Announced at the Mega Weekend, the UK is the fastest growing of 46 EMEA countries, up by 60%. And 50% growth in Ireland.

Zander - PT Glasgow: I am a 36 years old Personal Trainer and have been in the Health and Fitness Industry for over 20 years I have a vast experience in various posts such as Fitness Instructor, Group Exercise Instructor, Gym Manager and Part Time Lecturer but Personal Training was always my passion.

When I first launched my Personal Training company,  in September 2004 I felt the business owned me having to work long and strange hours on top of not having much time to spend with my family. On top of all of this, the rewards were not what I was hoping for, earning somewhere between £14K and £18K per annum.

That all changed when I was introduced to this business building model. I quickly learned the 6 steps to growing a successful business and the 3 strategies of financial success.

My fitness business was transformed within a few months, I was working less hours yet my income had trebled. I now work my business around my young family. I have confidence to offer a guarantee with all my programmes and have been able to duplicate my business and build it beyond me.

This has all happened during the worst recession for 100 years! My business and personal life has changed beyond my expectations which is why I am so excited about the future for myself and my family.


Chris - PT : I am the co-owner of my fitness business I have been running my personal training business for over 10 years. Our business aim is to educate and train the public in how to lead a more healthy and fitter life. We achieve this through one to one coaching and training sessions, group workshops, as well as on-line coaching programmes.

I personally handle £4500 worth of business per month and aim to increase that to £6000 per month over the next 12 months.

As I wanted to expand my business and income without increasing the number of one to one sessions I was doing, I needed to find a business system that would increase my income through higher transaction frequency and transaction amount. This  has lead to the number of clients I coached on-line going from 10 to over 40 per week. By also introducing the group weight loss workshops I was also able to increase the number of weight loss products I sell (meal plans, nutrition smoothies, weight loss coaching, etc.).

A recent addition to my business has been a 12 Week Weight Loss Challenge that has attracted clients who aren’t interested in one to one coaching but find group workshops useful and helpful in achieving their weight loss goal. The first challenge I ran generated over £3500 worth of business through personal training sessions, weight loss nutrition plans and nutritional supplements.


Charlie  - PT : I have worked as a Personal Trainer since 2000. I have been working both freelance and within a large gym chain since I started. I got to a point where I had a lot of clients and was spending more and more time working. The only way I could ever increase my earnings was to do more and more hours. I found this frustrating as I have 2 young children who I wanted to spend time with. I increased my freelance hours to take advantage of the better rate, however then was spending more time travelling! At that time I was earning in the region of £19,000 per year.

I started with the Six Step Business Building Model. I started using the systems and following the online training programme. I found the video trainings particularly useful as I now had specific tools to enable me to communicate more effectively and convert more potential customers. I now am in a position where I am always fully booked for the next 3 months ahead and beyond.

I currently work 35 hours a week and earn around £52,000 pa. I use Personal Consultation process and small group workshops as an interactive marketing tool. I am earning much more per hour, and my income is still increasing. My secondary revenue is growing and is likely to overtake my personal training income in the near future. Working with other Personal trainers and sharing ideas and strategies to always improve has been inspiring and insightful.

Lee - PT Maesteg and Swansea : “I cannot believe I did not do this sooner. My clients were over the moon when I told them that I could now supply them with all the nutrition advice and products they needed to maximise their results. They are much happier with the fantastic results they are now getting and I am making an extra £2000 per month income just by recommending Herbalife's excellent products!!”

Peter PT Swansea, South Wales: "Herbalife has given our Boot camp clients amazing results, and so much more energy in our Boot camp sessions. Its unbelievable how much help you get being part of the Herbalife team, marketing material, seminars, videos you name it Herbalife has thought of it!”

Sean - Tennis Coach - Bristol : “Herbalife rocks, I've been coaching now for over 12 years and made more money with Herbalife in the last 2 years than ever before, plus my clients get the best possible nutrition 24/7 everybody's a winner ”

Kelly- Zumba Instructor - Birmingham: “Herbalife has given my members massive amounts of energy, all the girls love the products. we all have our shakes together at the end of the workout, my zumba family. lol Herbalife has given me a second income that I did not know was possible just 20 customers and I make over £1000 per month.!!”

More testimonials

PT Presentation  - PDF Document

Activities:

Fit Clubs

More On Fit Clubs

Weight Loss Challenge

This can include a weight loss challenge which is a class, which includes the following elements: education, group dynamic, body composition testing, wellness evaluation and prizes. Participants pay £39 for 12 weeks and get prizes of £300 for first prize, £200 for second prize, £100 for third prize. This recently started at David Lloyd Centres across the UK.

Level 10 Body Transformation Challenge

The Level 10 Body Transformation Challenge encourages people to reach their ultimate goal and be the best they can be whether it be weight loss, body fat loss or even gaining muscle.

Level 10 participants are encouraged to compete in one of the three categories over a 12 week period. They are then entered into a local Distributor run challenge. If they are successful in the local competition, they are then entered into the regional customer final day. These regional winners are then entered into the National customers final day whereby one customer will be crowned 'Herbalife's Level 10 Customer of the year 2014' .

Why Herbalife Nutritional Programmes?

Options for those working in fitness:

The key to achieving and maintaining a healthy weight lies in the ability to adapt a diet to fit the clients individual nutritional needs and lifestyle. That’s why we’ve designed products that a) Allow a personalised balance of nutrients b) Are easy to take at home, at work or on the go.

Accessibility is often an area where people’s diets fail. If you get hungry and you don’t have a healthy meal close to hand, it’s easy to go for something unhealthy which is often high in calories. Herbalife has taken the hard work out of preparing good nutrition by doing the calorie counting and measuring for clients.

Why Cellular Nutrition? - So what happens when your body is not absorbing the nutrients out of the food? First you start needing more food; your appetite increases as do your cravings; because your body needs more nutrients. You also start to crave fat and sugars because they are the easiest substance for your body to absorb. You become fatigued when your body is not getting the proper nutrition.

Why consume a shake after an exercise class?  We use recovery shakes to maximise results from exercise, a shake after training accelerates lean muscle growth, which in turn revs your metabolism and burns more fat.

And we also supply sports nutrition programmes to individual athletes and teams, including some of the best teams in the world such as Barcelona FC.

Launch of Herbalife24™ Performance Nutrition Line for the 24-Hour Athlete™

Best known for our weight management programmes we are also now focussing on the sports diet/ performance nutrition side of our business. Any sporty/ fitness types out there, looking for a career change?

Ronaldo Joins Herbalife:

"I believe passionately in the importance of the right nutrition for me as an individual, both on and off the field. I am looking forward to working with Herbalife, as a company that shares my passion and brings such expertise and knowledge in the area of sports nutrition," Ronaldo.

Because intense speed training and competition so readily deplete the body of key nutrients, athletes who desire peak performance should not limit their nutritional intake to dietary sources alone. And supplementation is much more than a post workout protein shake.

"Science shows that proper nutrition at the cellular level is at least as important to both health and athletic performance as strength training, cardiovascular training, and recovery time. In fact, it’s the foundation for everything else. When you’ve trained as hard as you can, supplementing your diet with nutrients designed specifically to boost muscle growth, recovery, circulation, energy efficiency, and resilience of muscle fibres and connective tissue make all the difference." Dr Andrew Myers: Supplementation for Athletes.

Sports Enthusiast / Professional? - We are also looking for specialists in each sport/ fitness activity. See an example of working with a particular sport: Videos From  the Leadville Trail 100 Mountain Bike Race  And another from an ultra athlete: Rachel Cadman. Working with endurance athletes for example, the focuses are on joint stability, strength training, cardio and nutrition. 

How to progress?

Herbalife in the UK grew by 80% the last quarter, so if you can see the massive demand for our products and services now and into the future, get in touch. We are generating lots of new clients. Pick up new clients for fitness activities!

• Review info online
• Call us on 01932 889236.
• Listen to a recording of an online webinar http://www.wellnessincome.co.uk/ or attend a seminar one evening at a hotel
• Access to secret facebook groups for a week, one used by coaches so that you can have contact with others with a fitness background and another group used by clients.
• Use the programme (weight loss, body fat reduction, weight gain, energy, wellness, sports performance).
• Getting started: registration, online training webinars, facebook groups and  training days.

Its about 80% nutrition and 20% exercise!

Weight Loss Results and Body Fat Reduction Results