State of The Fitness Industry
Why is the Health Club Industry Struggling?

Since the inception of the health and fitness industry, business analysts have often complained that health clubs are too reliant on only one revenue stream, membership sales. The marketing guru, Jay Abrahams, talks about building a business upon several pillars. The underlying point he is making, is that if you have only one revenue stream your are vulnerable to changes in the marketplace. You have one product serving one sector. So he recommends that you have multiple products to serve multiple sectors.

State of the Industry:
  • Membership sales levels are in decline.
  • Penetration of the UK population has plateaued at 12%
  • Attrition levels of members is increasing.
  • Turnover of fitness staff is increasing.
  • % of net profits of health clubs is relatively low.

YET THIS IS AGAINST A BACKDROP OF A GOLDEN OPPORTUNITY:



Obesity is an Epidemic

Research shows that:
  • Poor nutrition is a marker for 70% of all diseases
  • Worldwide obesity rates set to double in the next 28 years
  • 50% of adults in Europe are overweight
  • 26% of UK adult are obese

 

Diabetes

Currently 2.3 million people in the UK diagnosed with diabetes and more than half a million people are unaware they have the condition

  •  One in ten deaths among 20 to 79- year-olds in UK can be attributed to diabetes
  •  Adults under 80 with diabetes are around twice as likely to die as those without
   
Heart Disease

Someone has a heart attack every 2 minutes - that’s
275,000 people each year
  •  Coronary Heart Disease accounts for over 120,000
    deaths a year
  • CHD costs the economy £7 billion each year (British Heart Foundation Statistics?
   
The Modern Diet  

Why is the Health Club Industry Struggling?

  • People are more discerning and have greater awareness about whether they will achieve success in health clubs.
  • The health and fitness industry has not focussed on developing programmes that meet their customer’s requirements .
  • Health clubs are designed for those who want to ’train’ rather than for those who want to lose weight. 9 out of 10 Want Weight Loss

The Opportunity
Page 2
What is Wellness?

“ The condition of good physical and mental health, especially when maintained by proper diet, exercise and habits.”–American Heritage Dictionary

“Wellness is about waking up every morning and having enough time, energy and freedom to live the life you want.”

The Keys to Optimum Wellness

1 – Balance Your Diet

You need to get enough of the right foods including colourful fruits and vegetables, protein, good carbohydrates and just enough good fats for the taste you want. You also need vitamins, minerals and fibre from dietary supplements to provide the nutrition missing from your diet that your cells need for good health.


2 – Exercise Regularly

Regular exercise can help you feel and look your best. Exercise conditions your heart and relieves stress and makes it easier to achieve and maintain a healthy body weight.


3 – Drink Lots of Water

Your body is about two-thirds water. In an average day, you lose at least one pint of water even without excessive sweating. To feel your best, you should drink 6 to 8 glasses of water a day.