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Herbalife Unveils New Sports Drink with
Global Soccer Star Cristiano Ronaldo
New "CR7 Drive" Sports Drink Keeps Athletes Fueled
As Ronaldo's official nutrition sponsor,
CR7 Drive is the crowning
jewel in the nutrition company's relationship with its
famed athlete and reflects months of collaboration
between them. Herbalife has been committed to the
athlete both on and off the field as part of its
multi-year agreement with Ronaldo, and CR7 Drive was
designed to optimize his performance and address his
specific nutritional needs.
"Cristiano Ronaldo takes nutrition very
seriously and recognizes how a proper diet in
combination with select nutrients can help bolster
performance," said Michael Johnson, chairman
and CEO, Herbalife. "We developed CR7 Drive specifically
for and with Ronaldo, but his needs are not all that
different from the everyday athlete or fitness
enthusiast, and we are honored to make the CR7 Drive
sports drink available to athletes at all levels."
"Herbalife understands how critical nutrition is
for my performance," said Cristiano Ronaldo,
forward for Real Madrid C.F. "Working with dedicated
Herbalife sports science staff to develop CR7 Drive has
been incredibly rewarding and demonstrates what a true
partnership should be like. I look forward to
helping athletes around the world understand how
nutritious products can help them perform."
CR7 Drive is a contemporary take on traditional sports
drinks, without any artificial flavors or sweeteners.
Light tasting and refreshing, it helps athletes
refuel and rehydrate before and during exercise. It
supplies carbohydrates for energy and replaces what is
typically lost in sweat including key electrolytes.
CR7 Drive is great for a range of activities including:
soccer, spinning, running, or other sports that
significantly increase heart rate.
Like all Herbalife24® products, the CR7 Drive drink has
been tested for all banned substances through the
NSF Certified for Sport program and
meets the stringent standards set forth by the dietary
supplement Good Manufacturing Practices.
A team of Herbalife professionals works with Ronaldo to
help him optimize his day-to-day nutrition and provide
expert recommendations on how he could improve his
overall performance with targeted and purposeful
supplementation. It was in this collaboration that CR7
Drive was born.
Cristiano Ronaldo: Only a few select
athletes transcend their sport to become mainstream
superstars. Cristiano Ronaldo sits comfortably among
that small crowd. From his early days as a rising star
with Sporting Lisbon, to his status as a multiple World
Player of the Year, Ronaldo has earned more trophies,
plaudits and records than many players struggle to dream
of. And he shows no signs of slowing down.
Commercial
with Ronaldo
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