Next time you visit the supermarket look out for
how many aisles are taking up with carbohydrate based snacks and
fizzy drinks!
Wellness
Opportunity
Predicting Future Trends?
The best prospects are for wellness servicesEuropean
Wellness market is £140 Billion annually
Prognosis: increase by 5 times in the next 8 years to...
£700 Billion a year (Paul Zane Pilzer)
World renowned economist and author, Paul Zane Pilzer,
former economic advisor to two United States Presidents
predicts the Wellness Industry will be the next major
force in worldwide business, reaching an annual turnover
of 1 TRILLION dollars by the year 2010.
In his best selling book "The Next Trillion: How the
fortunes of the new millennium will be created in the
Wellness Industry", Pilzer exposes the truth about why
half the developed world population is unhealthy and
overweight, how we have become caught between the
economic interests of the trillion-dollar food industry
and the trillion-dollar healthcare or "sickness"
industry.
Pilzer explains why consumers will turn away from
consuming more material goods and instead seek to
achieve internal self-improvement - healthier foods,
vitamins, nutritional supplements and fitness programs -
and why consumers will create a virtually limitless and
sustained demand for wellness-based products.
In his book he says:
"The greatest opportunity in all products of new
technology, traditionally and in the future is in the
DISTRIBUTION of those products," he writes, "....the
real money is made by people who carry that invention
from the laboratory to the consumer, and make an impact
on that consumer's life. Those people are the
DISTRIBUTORS of Wellness Products and Services.
We are starting to see the emergence of a wellness
distribution business... a business of people who
educate people about products and services that will
improve their health and develop customer relationships
and then people will go back to their distributor of
that product for more and more information on food and
health.
The number one reason of all reasons (people)
turn on the Internet is to find out information about
health and wellness. HEALTH is the most popular subject
on the web.
Ten years from now...we will look back on this time with
the Internet as the BEGINNING of the health and wellness
information EXPLOSION that the Internet is causing."
Prognosis: the Wellness Market will increase by 5 times
in the next 8 years (Paul Zane Pilzer)
NHS under pressure..the Obesity Challenge
The increase of technology and packaged foods; our
dependence on motor transportation rather than walking;
our sedentary lifestyles; and our busy schedules that
leave us little time to prepare healthy meals or
exercise have led us down a morbid path. Gaining weight
and getting sick is easier than ever. Our busy
lifestyles don't support the healthy choices that can
help prevent the development of problems in later years.
Today, many people are not getting what doctors consider
essentials for optimal health in terms of diet, exercise
or lifestyle habits.
Government Announces Plans to Tackle Obesity
"Tackling obesity is the most significant public and
personal health challenge facing our society" Heath
Secretary"
"Employers will reap the benefits in improved
productivity, high staff morale and retention, and
reduce sickness absence costs."
Once the preserve of sweaty men pumping iron,
protein has emerged from an image overhaul as the
ingredient of choice for food developers targeting
consumers of all ages and both genders keen to battle
the bulge and stay strong, according to one trends
expert.
Presenting the ‘Top 10 Functional Food Trends’ at IFT’s
Wellness 2012 conference in Chicago last week, Sloan
Trends president Dr Elizabeth Sloan said protein had
shifted from the niche to the mainstream as consumers –
particularly women – thought more about body shape than
simply counting calories.
New focus on body fat/shape, not body weight.
According to a consumer survey on functional foods
conducted by the International Food Information Council
(IFIC) last year, 86% of consumers are aware that
protein can assist in weight management and providing a
feeling of fullness. Meanwhile, IFIC's food and health
survey from last year also showed that four out of ten
consumers are trying to eat more protein, she noted.
She added: “Protein is hot hot hot and there is no sign
this trend is going to go away for the next 10 years.
It’s about body composition, sports, satiety and
maintaining muscle mass as you get older."
As for weight management, women in particular are
increasingly thinking about “body fat, not weight”, said
Dr Sloan.
“It’s how flabby you are, your muscle tone. Body fat is
crossing over from sports to the mainstream.”
And as for what type of protein was gaining momentum,
plant-based protein was where a lot of the
action would probably be in the next few years,
she said, a trend particularly evident at IFC.
What is Wellness?
“ The
condition of good physical and mental health, especially when maintained
by proper diet, exercise and habits.”–American Heritage Dictionary
“Wellness is about waking up every morning and having enough time,
energy and freedom to live the life you want.”
The Keys to Optimum Wellness
1 – Balance Your Diet
You need to get enough of the right foods including colourful fruits
and vegetables, protein, good carbohydrates and just enough good fats for
the taste you want. You also need vitamins, minerals and fibre from dietary
supplements to provide the nutrition missing from your diet that your cells
need for good health.
2 – Exercise Regularly
Regular exercise can help you feel and look your best. Exercise conditions
your heart and relieves stress and makes it easier to achieve and maintain
a healthy body weight.
3 – Drink Lots of Water
Your body is about two-thirds water. In an average day, you lose at
least one pint of water even without excessive sweating. To feel your best,
you should drink 6 to 8 glasses of water a day.
Steps for Achieving Optimum
Wellness:
Have an evaluation of your personal wellness.
Identify key areas you need to impact to reach your wellness
goals.
Get recommendations from your Personal Wellness Coach.
Make a plan of action that you can commit to.
Get the ongoing support you need to stay on your wellness track for
a healthier future.
