Wellness is the
central trend for the coming decades
3. NHS under pressure..the Obesity Challenge
The increase of
technology and packaged foods; our dependence on motor transportation
rather than walking; our sedentary lifestyles; and our busy schedules
that leave us little time to prepare healthy meals or exercise have
led us down a morbid path. Gaining weight and getting sick is easier
than ever. Our busy lifestyles don't support the healthy choices that
can help prevent the development of problems in later years. Today,
many people are not getting what doctors consider essentials for
optimal health in terms of diet, exercise or lifestyle habits.
"Tackling obesity is the most significant public and
personal health challenge facing our society" Heath
Secretary"
"Employers will reap the benefits in improved
productivity, high staff morale and retention, and reduce
sickness absence costs."
Massive TV
Coverage about the Challenges of Obesity
Factors That Impact Health
Fast food diets that are high in fat and low in nutrients.
Overly-processed, convenience
foods
Carbohydrate based snacks
Sedentary lifestyle.
Pollution.
Stress.
Certain medications.
Lack of dietary fibre from fruits, vegetables and whole grains.
Not enough healthy sources of protein in our diets
Healthy muscle and bone.
Lack of proper rest.
Predicting Future Trends?
World renowned economist and author, Paul Zane Pilzer,
former economic advisor to two United States Presidents
predicts the Wellness Industry will be the next major force in
worldwide business, reaching an annual turnover of 1 TRILLION
dollars by the year 2010.
In his best selling book "The Next Trillion: How the fortunes of
the new millennium will be created in the Wellness Industry",
Pilzer exposes the truth about why half the developed world
population is unhealthy and overweight, how we have
become caught between the economic interests of the
trillion-dollar food industry and the trillion-dollar healthcare
or "sickness" industry.
Pilzer explains why consumers will turn away from consuming more
material goods and instead seek to achieve internal
self-improvement - healthier foods, vitamins, nutritional
supplements and fitness programs - and why consumers will create
a virtually limitless and sustained demand for wellness-based
products.
In his book he says:
"The greatest opportunity in all products of new technology,
traditionally and in the future is in the DISTRIBUTION of those
products," he writes, "....the real money is made by people who
carry that invention from the laboratory to the consumer, and
make an impact on that consumer's life. Those people are the
DISTRIBUTORS of Wellness Products and Services.
We are starting to see the emergence of a wellness
distribution business... a business of people who educate
people about products and services that will improve their
health and develop customer relationships and then people will
go back to their distributor of that product for more and more
information on food and health.
The number one reason of all reasons (people) turn on the
Internet is to find out information about health and wellness.
HEALTH is the most popular subject on the web.
Ten years from now...we will look back on this time with the
Internet as the BEGINNING of the health and wellness information
EXPLOSION that the Internet is causing."
Prognosis:
the Wellness Market will ncrease by 5 times in the next 8 years (Paul Zane Pilzer)
“ The condition of good physical and mental health,
especially when maintained by proper diet, exercise and
habits.”–American Heritage Dictionary
“Wellness is about waking up every morning
and having enough time, energy
and freedom to live the life you want.”
The Keys to Optimum
Wellness
1 – Balance Your Diet
You need to get enough of the right foods including
colourful fruits and vegetables, protein, good carbohydrates and
just enough good fats for the taste you want. You also need
vitamins, minerals and fibre from dietary supplements to provide
the nutrition missing from your diet that your cells need for
good health.
2 – Exercise Regularly
Regular exercise can help you feel and look your best.
Exercise conditions your heart and relieves stress and makes it
easier to achieve and maintain a healthy body weight.
3 – Drink Lots of Water
Your body is about two-thirds water. In an average day,
you lose at least one pint of water even without excessive
sweating. To feel your best, you should drink 6 to 8 glasses of
water a day.
