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Herbalife and LA Galaxy Sponsorship |
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Milestone Deal
Puts Herbalife Name on Team Jerseys as Presenting Sponsor
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| AEG, operators of Major League Soccer's Los Angeles Galaxy, and
Herbalife Ltd. (NYSE:HLF), a global nutrition company,
today announced a five-year, multimillion dollar expansion of Herbalife's agreement with AEG
making Herbalife the presenting sponsor of the Los Angeles Galaxy.
The agreement gives Herbalife on-jersey exposure for its brand
beginning with the upcoming 2007 season.
www.herbalifesoccer.com |
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. "The national and international appeal of soccer and
of the Los Angeles Galaxy club in particular, is a natural fit for our
global philosophy of promoting a healthy, active lifestyle," said
Herbalife CEO Michael O. Johnson"We have had tremendous success
partnering with many AEG-owned properties in our effort to build our
brand image and allow our independent distributors increased access to
new customers." |
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- Herbalife now sponsors more than 112 sporting events and 30
individual athletes worldwide as part of its commitment to
promoting a healthy active lifestyle.
www.herbalifesports.com
A cornerstone of the multi-year, multimillion dollar agreement is
the ability for Herbalife to showcase its brand name on the front of
the team jersey. For the first time in the history of team sports in
the United States, a professional league will allow its franchises to
sell "sponsorship rights" on a primary position of the players'
uniforms. A long-accepted practice for soccer and other teams
internationally, the 2007 MLS season will mark the first time a U.S.
league will permit this marketing platform for team sponsors.
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"Without a doubt, this is a milestone event in American sports
marketing," said Shawn Hunter, President, AEG Sports and Chief
Marketing Officer, AEG. "With the tremendous amount of global exposure
the Galaxy is expected to generate in the upcoming season, the time
was clearly right for a professional league in the United States to
create this branding platform."
"The high caliber of play as well as the acquisition of
international players has truly raised the interest and visibility of
MLS in the Untied States and worldwide," said Timothy J. Leiweke,
President & CEO, AEG. "The league's exceptional national broadcast
contracts with ABC, ESPN, HD Net and Univision, the number of new
soccer-specific stadiums opened or being built and the remarkable
success of the recent World Cup ratings in the United States indicates
a new day for American soccer and the sport."
"Additionally, Herbalife's support of the Galaxy raises the bar for
our club while being a tremendous boon for the sport," continued
Leiweke. "We've had the opportunity to work with Herbalife since 2005
and no other company activates a sponsorship as well as they do.
Herbalife sponsorship of AEG properties has grown over the past two
years and their distributors have become a familiar sight at The Home
Depot Center and our other events."
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"Soccer brings people together, and bridges across nationalities
and borders," said Greg Probert, Herbalife's president and chief
operating officer. "We have 1.5 million independent distributors in 64
countries. With upcoming Galaxy matches scheduled for the United
States, Mexico and Asia and the worldwide interest in soccer, we'll be
supporting our distributors with branding in their own backyards and
on a global scale."
Herbalife first became a sponsor of AEG-owned and operated events
in 2005. The Herbalife name will appear in conjunction with the team
name on all official team wear and replica jerseys and other select
team merchandise. The agreement also makes Herbalife the official
sponsor of all international and exhibition games; provides it with
increased media exposure, including television commercials and radio
spots; exposure on the 110, 10, 405 and 91 freeways; and Web presence
and sponsorship of Los Angeles Galaxy grass roots and community
programs.
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What is Wellness?
“ The condition of good physical and mental health,
especially when maintained by proper diet, exercise and
habits.”–American Heritage Dictionary
“Wellness is about waking up every morning
and having enough time, energy
and freedom to live the life you want.”
The Keys to Optimum
Wellness
1 – Balance Your Diet
You need to get enough of the right foods including
colourful fruits and vegetables, protein, good carbohydrates and
just enough good fats for the taste you want. You also need
vitamins, minerals and fibre from dietary supplements to provide
the nutrition missing from your diet that your cells need for
good health.
2 – Exercise Regularly
Regular exercise can help you feel and look your best.
Exercise conditions your heart and relieves stress and makes it
easier to achieve and maintain a healthy body weight.
3 – Drink Lots of Water
Your body is about two-thirds water. In an average day,
you lose at least one pint of water even without excessive
sweating. To feel your best, you should drink 6 to 8 glasses of
water a day.
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