CR7 Drive - Exercise Science

"Working with dedicated Herbalife sports science staff  to develop CR7 Drive has been incredibly rewarding"
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Herbalife collaborated with international football star Cristiano Ronaldo to create a new sports nutrition product designed to take hydration and performance to the next level.

For CR7, itís about hard work and a touch of pure talent thatís seemingly beyond reason. Itís about driving sports science and innovation further, beyond the competition, uncovering new ways to think about performance and response.

"Herbalife understands how critical nutrition is for my performance," said Cristiano Ronaldo, forward for Real Madrid C.F. "Working with dedicated Herbalife sports science staff  to develop CR7 Drive has been incredibly rewarding and demonstrates what a true partnership should be like. I look forward to helping athletes around the world understand how nutritious products can help them perform."

Here, we look at some of the main benefits of new Herbalife24 product CR7 Drive, and reveal the science behind them.


CR7 DRIVE ENHANCES WATER UPTAKE DURING EXERCISE

Official claim: Carbohydrate-electrolyte solutions enhance the absorption of water during physical exercise.

THE SCIENCE:

During exercise, you lose 0.5-2 litres of fluid per hour through sweat ( 1). This fluid loss is a combination of water
and electrolytes (e.g. sodium, potassium and magnesium). As dehydration leads to poorer aerobic performance
and increased perceived effort, replacement of fluid and electrolytes during exercise should be a priority. Research
shows that carbohydrate-electrolyte solutions such as CR7 Drive enhance water uptake during exercise, which is why CR7 Drive is an ideal choice during workouts, especially while exercising in the heat (2)

CR7 DRIVE HELPS YOU TO SUSTAIN ENDURANCE PERFORMANCE DURING PROLONGED EXERCISE

Official claim: Carbohydrate-electrolyte solutions contribute to the maintenance of endurance performance during prolonged endurance exercise.

THE SCIENCE:

The two main factors that cause fatigue during a workout are depletion of the bodyís carbohydrate reserves and dehydration due to loss of water and electrolytes in sweat. This impairs sports performance, especially during endurance events in hot weather and/or at high altitude. Studies show that carbohydrate-electrolyte drinks such as CR7 Drive play a role in maintaining performance during this kind of endurance exercise, and compared to plain water, can help to maintain the bodyís fluid and electrolyte balance. They can also help to sustain performance at the end of a long and hard training session or race (2)

CR7 DRIVE AFTER HARD TRAINING OR COMPETITION HELPS TO AID RECOVERY OF MUSCLE FUNCTION

Official claim: Carbohydrates contribute to the recovery of normal muscle function (contraction) after highly intensive
and/or long-lasting physical exercise leading to muscle fatigue and the depletion of glycogen stores in skeletal muscle.

THE SCIENCE:

Over 75% of the kcals in a serving of CR7 Drive are from quick-absorbing carbohydrates which enter the bloodstream quickly in the form of glucose. Science has shown that consuming these glucose-providing carbs immediately after strenuous exercise can aid recovery of normal muscle function. The beneficial effect is obtained with the consumption of carbohydrates, from all sources, at a total intake of 4g per kg body weight, at doses, within the first 4 hours and no later than 6 hours, following strenuous exercise

1 This will vary depending on exercise intensity, environmental circumstances (such as hot weather) and individual propensity
2 SCF, 2001; Sawka et al., 2007; Rodriguez et al., 2009; EFSA, 2011

*Carbohydrate-electrolyte solutions enhance the absorption of water during physical exercise and contribute to the maintenance of endurance performance during prolonged exercise.

More details

More detatils on the Sceince with input from Dr John Heiss

Usage information

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Product label (pdf)
Product fact sheet (pdf)
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 All references to weight control relate to the Herbalife Weight Management Programme which includes, amongst other things, a balanced diet, regular exercise, an adequate daily fluid intake, nutritional supplementation where required and appropriate rest, individual results will vary. The products are not intended to diagnose, treat, cure or prevent any disease.

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